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Country personality
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Topic Article
The direct and indirect impact of country personality on behavioral intentions for traveling: the full mediation effect of the affective country image
Burcio Carlos • Rui Da Silva • Fatima Salgueiro
Volume 02 Issue 3 · 22 Dec 2014
The purpose of the current research is to investigate the direct and indirect influence of country personality dimensions on consumer behavioral intentions to visit a specific country, considering affective country imag…