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Base of the Pyramid
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Topic Article
An Examination of Market Entry Perspectives in Emerging Markets
Marvin O. Bates • Tom A. Buckles
Volume 05 Issue 3 · 28 Nov 2017
Purpose – The purpose of this article is to describe the marketing-oriented market entry approaches that businesses are currently using across the three levels of the world economic pyramid (i.e., WEP). These leve…