Good practice achievement; Corporate image; Stakeholder acceptance
This article is about the effects of good practice achievement on stakeholder acceptance. The study examines the relationship between good practice achievement and stakeholder acceptance, where corporate image is taken as a mediator. The samples were 486 chief executive officers (CEO) who participated in the national agro processing industry of Thailand. The ordinary least squares (OLS) regression analysis was employed for data analysis. The findings show that good practice achievement, in which consists of fairness, transparency, accountability, responsibility, consistency, and independent, have the positive effect on corporate image significantly (p<0.1). Interestingly, corporate image mediates the relationship between good practice achievement and stakeholder acceptance significantly (p<0.05). Therefore, a key decision for managers in all levels and functions is to focus on good practice achievement that improves and develops corporate image and boost stakeholder acceptance.
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