International Journal of Business and Economic Development
ISSN 2051-848X (Print) ISSN 2051-8498 (Online)
Volume 5 Number 3 November 2017

Interface between marketing, policy and development in emerging economies. An exploratory study and evaluation

Rodney Oudan

Worcester State University in Massachusetts, USA.


Marketing, emerging economies, policy, development, production.


        This paper explores the role of marketing, policy, and development for emerging economies moving toward a market-driven economic environment. A historical review provides a foundation, then deductive analyses from theoretical reviews and transcripts reveal that such marketing is still in the developmental stages and has become necessary for the future direction of these economies. Following the findings, the paper provides managerial marketing implications and highlights how a market orientation and market-driven approach is necessary for the greater social good in a global economy.

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This work is licensed under a Creative Commons Attribution 3.0 unported (CC BY 3.0)

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