Keyword

Corporate level strategic analysis, Business level strategic analysis, Strategic choice, Boston Consulting Group (BCG) matrix, Corporate portfolio analysis, Organizational growth factors, Strategic evaluation, environmental assessment, strategy, Competitive analysis, corporate strategic planning, mu

Abstract

The objective of the research is to establish the factors that are responsible to organizational growth level in Dangote group of companies. These factors ranges from market share growth, sales volume growth (turnover), profitability, competitive advantage and share capital size amongst others. Corporate level strategic analysis and choice was adopted with specific emphasis on Boston Consulting Group (BCG) matrix – portfolio analysis. Four (4) companies from Dangote conglomerate quoted on the Nigerian Stock Exchange market namely; Dangote Cement Plc, Dangote Flour Plc, Dangote Sugar Refinery Company Plc and National Salt Company of Nigeria Plc were surveyed with a population size of 5060. The sample size survey was 371. 209 respondents from Dangote Cement Company Plc, 75 respondents from Dangote Flour Mill Plc, 48 respondents from Dangote Sugar Refinery Company Plc and 39 respondents from National Salt Company Plc using judgmental and convenience sampling technique. The Quasi-experimental survey technique especially the cross-sectional design method was adopted. The Friedman Ranking test was carried out in testing the formulated hypothesis. The test of the result revealed that there is a relationship between organizational factors such as market share growth, sales volume growth (turnover), profitability growth, effective strategy application, competitive advantage and share capital size and organizational growth in the Dangote Cement Company Plc and Dangote F


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