Keyword

Environmental Interests, Environmental Concern, Environmental Sensitivity, Environmentally -Friendly Product, Purchasing Behaviour

Abstract

This study examined the buying behavior of consumers in general eco-friendly product. In this context, the relationship between consumers’ purchase behavior and environmental interests, environmental concern, the level of environmental awareness were analyzed using the survey technique on 1074 consumers on which from at the five biggest shopping center in Gaziantep. The analysis results showed that significant relationships between environmental interest, concern, sensitivity level and purchasing behavior of environmentally friendly products. According to the results if consumers’ environmental interest, concern and sensitivity levels increased, the rates of eco-friendly product purchase behavior increase accordingly


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