Keyword

Local marketing, National products, Saudi companies, WTO, Saudi Arabia

Abstract

Saudi Arabia is one of the wealthiest nations per capita in the world, as well as an economic power through possession of a large share of global oil resources. This study has been carried out to identify the benefits, which are likely to be enjoyed by Saudi Arabia after its accession into World Trade Organization. A total of 15 entrepreneurs filled out the questionnaires, which were designed on the basis of Likert scale. In order to analyze the outcomes, descriptive statistics technique has been applied after data collection from the respondents. Most of the participants consider the joining of Saudi Arabia into World Trade Organization as a beneficial decision for the Saudi market. This accession is advantageous as it helps to enhance the marketing and investment opportunities, as a consequence of which the economy of Saudi Arabia flourishes and the population rises. The marketing techniques are required to be established and adopted to manufacture high-quality products. The study outcomes are helpful for the policymakers and Saudi companies to emphasize on the production of high-quality products, as well as to implement the strategies for better marketing of their products in local market.


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